Thursday, August 7, 2014

Ice Bucket Challenge A Great Awareness Tool



 My oldest son sent me a Facebook video of Boston. Bruin's Winger Brad Marchand dumping a bucket of ice water over his own head. Turns out, it's part of an ALS awareness campaign for Boston College former baseball captain Pete Frates, who was diagnosed with ALS at 27 and is now 29 with a  baby on the way.

In typical Boston Strong fashion, the major sports teams in Boston, private citizens and the Boston Police and Fire Departments have responded to the call and created their own videos and have challenged others. The video above is New England Patriots Receiver Julian Edelman responding the challenge...and see who he challenges:)

For the uninitiated, this how it works:


  Someone fills a bucket of ice with some water and dumps it over his/her head and films it

-  They post it on Facebook or Twitter.

-  in the video, they challenge others to do the same (see video of Patriot's Julian Edelman).

-  The challenged individuals have an allotted time to respond with their own video or donate $100 to ALS research.

A great, fun way to raise awareness! Feel like cooling off?



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